It was established in July 2015 in order to produce boutique products to be used in different areas by focusing on artistic works, in contrast to the production method based on industry and automation.

Personalized design makes it possible to present original and artistic products and services. Within this framework, Dora İznik Tile& Ceramic, PHino Book and PHino Collection brands and Phinopia Sanat Tasarım Company. Under its roof, design-oriented, handmade products are offered in different fields.